Corporate America is going local. With the advent of the internet, the expanding list of entertainment options and the ever-evolving ways in which information is sought and consumed, companies are being forced to adjust their advertising approach. The old stand-by methods for reaching customers (TV, radio, print advertising) no longer achieve the kind of guaranteed audiences they once claimed.
The consuming public has become fragmented and companies are employing new and creative techniques to "speak" to their current and potential customers, including personalized online campaigns, sponsorships and on-site event marketing. Increasing allocations of media budgets to these mediums is now the norm.
Companies must aggressively explore new ways to touch customers at the community level. That search inevitably leads to pursuing relationships with local high schools which represent a galvanizing, focal point in nearly every town in Eastern Connecticut. High schools present an enticing opportunity for companies interested in tapping into the passion consumers have for their school.
Consider the high school programs, events and activities that attract significant and specific audiences . basketball games, wrestling matches, cheerleading competitions, band concerts and theatrical, just to name a few. Connecting with these audiences by integrating products and advertising messaging is an obvious marketing next step. High schools are the natural next step in the evolution of sports and entertainment marketing which already plays an important role at the professional and collegiate levels.
18 Schools in the Eastern Connecticut Conference
(Approximately 15,000 students enrolled)
Bacon Academy
East Lyme High School
Fitch High School
Griswold High School
Killingly High School
Ledyard High School
Lyman Memorial High School
Montville High School
New London High School
Norwich Free Academy
Plainfield High School
St. Bernard School
Stonington High School
Tourtellotte High School
Waterford High School
Wheeler High School
Windham High School
Woodstock Academy
Contact Roger LaFrancois at LaFrancois Marketing Consultants for more information on becoming an ECC Sponsor.
